SEO stands for Search Engine Optimization. SEO is the practice of creating traffic to a certain website or any web page through search engine searches. In simple terms, SEO is how you improve your site so that the content on your website can easily and repeatedly appear on people’s search engine results when they search for content related to your website content. This article briefly explores the functionality of SEO.

How it works

The main search engines that SEO targets are Google and Bing. Google and Bing use the index to store online content into one collection. With the help of bots, search engines search content from different sites, crawling and collecting relevant information about these sites. The search engines then assemble this information in an index. Think of it this way. The index is like a huge library. The bots are like the library’s librarian, and books represent millions of websites and web pages.

All search engines have algorithms that analyze available web pages in the index and present the most appropriate ones on your search results once you search for information. However, algorithms consider several ranking factors and signals to establish how the websites and web pages appear in the search results. That’s where Search Engine Optimization comes in.

Businesses use SEO as a success factor for search bots to easily identify their web pages and websites. SEO uses keywords and content quality to generate website traffic. This way, the site becomes friendly to search engines. Normally, pages achieve higher search result rankings based on SEO factors.


SEO varies from paid search ads primarily because you cannot pay search engines to optimize your website’s content appearance on search results. Therefore, you may need to learn to optimize your content or hire an expert to make your webpage more visible.